5 Tips for a Successful Content Marketing Strategy
Due to ongoing changes to how websites are ranked in search engine results, SEO tactics are always evolving. Despite these fluctuations, however, one strategy that has held true over the years is content marketing, which is a crucial part of any successful online marketing plan. While many older methods—such as stuffing your content with keywords and locations—are now considered “black hat SEO” and can cause your site to be penalized, consistently creating original, quality content through content marketing is an excellent way to help boost your rankings. So how can you strategize for success? Here are a few important tips to remember:
1. Have a Plan
The best way to get started on your content marketing strategy is to have a plan of attack. Do some of your existing website pages need improvement? Is your site missing key information about your practice or the treatments you offer? Have you incorporated blogging in your plan? Are there any upcoming or recent newsworthy events, awards, or other changes to your practice that could benefit from the publicity of a press release? After assessing your needs, you can plan and create an editorial calendar to keep you organized and on track to produce fresh content on a regular basis.
2. Engage Your Audience
What types of questions are patients asking? Finding out what is currently “trending” in online searches and message boards can help you decide which topics are going to grab your audience’s attention. Use this information to your benefit—you can educate curious patients by debunking myths, providing answers to common questions, and/or addressing relevant topics.
3. Share the Information
Exposing your new content through various channels beyond your website can increase your chances of catching your audience’s eye. For example, you can gain more visibility by sharing a new blog post on social media platforms such as Facebook or Instagram. Syndicating press releases to various news outlets can help you get noticed as well, and can establish authority and credibility.
4. Create Consistent, Quality Content
No matter which type of content you are focusing on, consistently creating interesting, educational, quality content is the key to success. You should only utilize original content (as in, not plagiarized or copied) that is written with the reader in mind. Clickbait, which is writing in a way that can be perceived as “tricking” your audience, should also be avoided.
5. Track Your Progress
Using tools like Google Analytics can give you a better idea of what is and isn’t working, and you can identify which areas of your site may need some help. By staying on top of this, you can be much more strategic in implementing your content marketing plan.
How Rosemont Media Can Help
At Rosemont Media, we create custom editorial calendars that include personalized recommendations based on trending topics, as well as the unique goals of your practice. Our experienced team of writers can then create original, customized content that satisfies your individual needs. We also provide social media marketing services and press release syndication, in addition to expert analysis from our highly-trained team of consultants. To learn more about how we can assist you with creating and implementing a successful content marketing strategy, please contact us today.
Editor’s note: The original version of this post was published on June 2, 2015.