Which Social Sites Should I Use?
Facebook, Instagram, and LinkedIn, oh my! There are hundreds if not thousands of social networking sites currently dotting the web, and the underlying function of each one is to connect individuals and businesses with other individuals. Before we launch into our recommendations for the social sites your dental or medical practice should be utilizing, it’s important to understand why you should use these applications in the first place.
The purpose of having an online presence is to attract prospective patients and to enhance the experience of existing ones. To do this, your website needs to rank highly on search pages. Google, the undisputed Internet imperator, loves social media the same way it loves original content and mobile-friendly design—which is to say, a lot. Social media marketing has independent benefits as well, including providing a platform to boost the reputation of your brand, one that’s available 24 hours a day, and furnishing an opportunity to develop a personal relationship with patients.
Now that you understand the why, we can discuss the which. Not all social sites are created equal. QZone, a Chinese social network, has the second largest number of active users in the world. However, unless your patients are commuting across the East China Sea, you may wish to focus your efforts elsewhere. Here are our top suggestions for social sites:
Popular and practical, Facebook is the largest social networking site in the world. You can have a dedicated practice page that offers essential information, such as location and hours, while also providing engaging content and regular updates regarding practice news, blog posts, and health tips.
Honesty is the best policy. This social site, while designed to be similar to Facebook, typically doesn’t attract the same level of voluntary participation from individuals. However, the application still generates significant brand engagement, allows you to network with other professionals, and, most importantly, endears you to Google.
Shakespeare wrote that brevity was the soul of wit, so he probably would have loved Twitter. Although you only have 140 characters to make your case, this platform offers the perfect medium for building a brand and directly connecting to patients. It’s fast, straightforward, and powerful.
These are just three examples of social networking platforms that we suggest clients utilize, and there are potentially many others. More isn’t always better, however, and recognizing which sites will be most effective for your practice is a crucial part of developing a successful marketing strategy.
Social networking can seem complicated, but our experts at Rosemont Media are ready to help. Contact us today to learn more about social media marketing and how we can upgrade your practice’s website.