Content Marketing

Industry Jargon Explained: Link Farms

There is a lot of relatively new terminology zipping through the blogosphere these days that sounds like it may mean something important; however, people who aren’t familiar with the day-to-day technical lingo associated with Internet marketing may find themselves looking over their shoulders and saying: “Pardon me?” To keep you up to date, Rosemont Media offers this Industry Jargon Explained blog series that defines certain terms you may see now and again throughout articles pertaining to the Internet marketing field.

Today’s subject will be: link farms.

What is a link farm?

In the most technical terms, a link farm is a website (or a bunch of websites) that is designed for the express purpose of making another site or page more popular by providing an abundance of links to it. In the most casual terms, a link farm is spam. Link farms may look like an ordinary page of content at first; but, upon closer inspection, you may notice a huge amount of text that is affixed with hyperlinks taking you to another site or another page. In the olden days, search engines like Google actually placed great value in hyperlinks. Today, excessive linking, and particularly link farms, may be viewed as “Black Hat” tactics – and the practical fallout from that can be enormous.

Read about the importance of link building and high-quality links.

Why are link farms bad for search engine optimization?

Try not to get the impression that all linking is bad. In fact, it is still a necessary part of good medical SEO and dental SEO strategies, not to mention a very user-friendly tool for viewers. Link farms, however, are a different animal altogether (no pun intended). They are considered to be unethical SEO strategies designed to drive traffic to a particular website without regard to the viewer’s experience. In other words, Google and others view link farms as a ploy rather than a site offering information that visitors can really use. Hence, if Google thinks your site is a link farm, it may penalize you by dropping your rankings.

Lots and lots of links used to be the norm because they were often rewarded by search engines. Over the years, the norm has changed, and quality of links vs. quantity has become the new standard.

Could my website be considered a link farm?

Bear in mind that, if your website is overloaded with links and risking the wrath of search engines because of it, it may not be your fault. As noted above, things were different way back when. Plus, you may have understandably put your trust into a content marketing company that didn’t always play by the rules, and how could you have known? The good news is: this problem can be fixed with link removal and new link building strategies that get rid of low-quality links and sprinkle high-quality alternatives throughout your content.

Contact our team of experts today for more information.

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Tom Hall


Tom is the Senior Writer and Chief Editor at Rosemont Media. A former TV news associate producer, Tom graduated from UNC-Wilmington with a degree in Theatre, and then promptly moved to San Diego in 2003. Tom is a member of a local Shakespeare theatre company and is very active in the San Diego arts community.