Industry Jargon Explained: What is Fixed Navigation (Sticky Nav)?
In today’s Internet world, a good website is not just defined by an eye-catching design and a hefty amount of informative content. In addition to style and substance, it is equally important to create a site that makes it easy for viewers to find what they are looking for, while simultaneously providing them with a pleasant and educational experience. One of the more recent medical and dental website design trends that goes a long way toward accomplishing these goals is called Fixed Navigation, often referred to as “sticky nav.” It’s a rather simple concept, and yet it can so remarkably enhance the user’s website experience that one wonders how it took this long for it to gain traction.
Fixing a Problem by “Fixing” the Navigation
Sticky nav is a way of providing your website’s viewers a user-friendly, ever-present table of contents without cluttering up the screen or forcing them to scroll up from the end of long pages. The main navigation, which often includes priority pages such as About the Practice, Meet the Doctor, Procedures, Gallery, Contact Us, and others, traditionally sits at the top of each page of the website and features a “drop-down” menu of pages which fall under each respective category. Before sticky nav, the main navigation would disappear as the viewer scrolled down the page, hiding the site’s table of contents from view until the reader scrolled all the way back up again. Sticky nav fixes that problem by “fixing” the navigation, giving viewers a new and helpful tool that allows them to easily find other topics and pages within the site that they may be interested in. It also makes the whole experience quicker, maximizing the user’s time while giving other pages on your site a continuously prominent display, which can encourage readers to learn even more about your practice and the options that are available.
Ultimately, a Fixed Navigation bar can also be helpful for SEO, not to mention its ability to enhance your website with one of the latest design tools that can serve as a benefit for both your practice and your website visitors. If you are thinking about adding some new bells and whistles to your website, or if you are considering a brand new website altogether, please contact our team at Rosemont Media and we’ll be happy to explore your options with you!