Content Marketing

How Do I Get to the Top of Google?

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Remember the story of the tortoise and the hare? Slow and steady wins the race. The same can be said for improving your medical or dental website’s search engine rankings. Achieving a top spot on Google and other leading search engines is obviously an excellent way to gain attention and boost business for your practice, but it cannot be done overnight.

Improving your rankings on search engines such as Google is a complicated process, and it requires continuous effort in order to maintain your position. Black hat tactics can get you a “quick and easy fix,” but you will end up hurting your business in the long run. Google ultimately wants great content for its users and will rank the best websites based on the scope and ease of navigating to relevant content. Though it’s hard work and needs to be consistent, making your site the best resource for the procedures you want to promote and becoming the authority on those topics can be a very fruitful return.

To reap this return, we recommend creating a website that caters to your viewer. Compared to black hat tactics, this strategy is a much safer and effective way to gain attention from search engines as well as prospective patients, helping you to climb the rankings over time. Visitors will also likely respond positively to a website that is both informative and easy-to-use:

  • A responsive website can allow patients to access the information they need, no matter where they are or what type of internet-ready device they are using. This includes smartphones, tablets, laptops, and desktop computers.
  • Updating your website with relevant and consistent content entices patients to continue coming back, and it should help attract new visitors, as well. This can include weekly blog posts, periodic revision to existing content, page additions for new services or technologies, and more. Additionally, fresh content on your site also helps boost your rankings on search engines.

If your medical or dental practice is located in a populous area of the country that can be considered a competitive marketplace for your particular specialty, your path to success may be a bit more difficult, though not impossible. In these cases, the more aggressive your SEO strategy, the more successful you can generally be in achieving and maintaining a top search engine ranking.

At Rosemont Media, our experienced team has the skill and expertise to help your practice build a reputation and ascend to the top rankings of Google and other leading search engines. Our staff also monitors changes in search engine trends to ensure your site follows the “rules” of SEO and avoids being penalized. To learn more about how a customized website from Rosemont Media can help you reach the top of Google, please contact us today.

Cassie Fowler

About

A graduate of Cal State San Marcos, Cassie is a writer and editor who firmly believes in the importance of the Oxford comma. Although she was born in California, she lived in Colorado and Wisconsin for a few years while growing up before returning to California. Cassie moved from Orange County to San Diego in 2002, and does not plan to leave any time soon. She enjoys traveling, camping, watching movies, spending time with her husband, and playing with their two dogs. At Rosemont Media, Cassie is the Content Marketing Project Manager and is known for her loud laugh and love of friendly office pranks. She can also often be found in the office kitchen, grabbing her favorite snack - peanut butter pretzels!