Website Design

How Much Should a Website Cost?

Comparing different website design companies can be a bit of a headache. Figuring out which company (and which type of website) is worth the money might seem next to impossible. How can you even begin to tell the difference between a custom-made design and a customizable template, anyway? To help you navigate through the process and find a website that fits your budget, we’ve provided some helpful guidance:

Templates vs. Custom Design
When shopping for a new website, it may be difficult to determine value when it comes to these two types of designs.

A template can be customized (to a point), and can sometimes look quite decent. However, since you won’t actually own the design, this option can ultimately end up costing you more in the long run as you will likely have to pay a recurring fee to use the template. These sites can also often be poorly coded, which can lead to poor SEO performance. Since this particular element is usually difficult to be sure of, asking the company to show you examples of how well their websites perform in search engine results is important. Ultimately, template websites typically only cover basic needs and elements.

Conversely, with a 100% custom website design, all the elements of your website (design, taglines, content, etc.) can be tailored exactly the way you want them, reflecting your practice in a personalized, one-of-a-kind way. Additionally, the SEO can be expertly written in a manner designed to target your specific market. Customized website design allows you to produce a unique look and feel for your website that can range from covering only essential elements to creating a totally interactive experience for the viewer.

If you think a “fancy new website” isn’t in your budget, think again — certain medical and dental web design firms, such as Rosemont Media, offer a variety of packages to help doctors and dentists find a customized website that can meet their needs and fit into their desired price range.

So, which package is right for you? The best way to figure out how much you should be spending on a new website is to determine what’s most important to you. Is the goal of your site to attract new patients? Should your site focus on informing and educating current patients? Do you want to provide online forms for patients? How many procedures are offered at your practice? Do you want your site to be extremely interactive? Do you want to feature videos? Are you hoping to establish your practice as the authority on a specific procedure? — these are all questions that can help you pinpoint how much you should be spending. If you already have a price point in mind, answering these types of questions can also help you prioritize your needs and fit the most important elements into your particular budget.

The Bottom Line
To find out which type of website is worth the cost, here are a few more important details to consider:

  • If you will not own the design, what is the regular fee associated with it?
  • Will the website be responsive? If not, you will want to keep shopping — the way the site looks and performs on various devices is critical for users.
  • Is content included? If so, will it be 100% unique to your practice? (Canned copy will hinder your ability to rank on search engines)
  • Does the company provide SEO for the website?
  • What does the rest of the site look like? Be sure to look beyond a good-looking homepage.

If you’re still not sure how to evaluate potential web design firms, we encourage you to contact Rosemont Media today to speak with one of our friendly and knowledgeable consultants. Our team of experts will be happy to help you identify an appropriate budget and find a website design that can best meet your needs.

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Cassie Fowler


A graduate of Cal State San Marcos, Cassie is a writer and editor who firmly believes in the importance of the Oxford comma. Although she was born in California, she lived in Colorado and Wisconsin for a few years while growing up before returning to California. Cassie moved from Orange County to San Diego in 2002, and does not plan to leave any time soon. She enjoys traveling, camping, watching movies, spending time with her husband, and playing with their two dogs. At Rosemont Media, Cassie is the Content Marketing Project Manager and is known for her loud laugh and love of friendly office pranks. She can also often be found in the office kitchen, grabbing her favorite snack - peanut butter pretzels!