Search Engine Marketing

How to Boost SEO with Your Website Design & Build

How to Boost SEO with Your Website Design & Build

How does Google choose the order of websites to list in its search results? Search engine robots regularly crawl through websites, making note of how each site’s ranking factors compare in its search algorithm. Google’s top-secret algorithm is rumored to have over 200 ranking factors, and these can best be understood when breaking them down into themes.

The details behind how a website is designed and built has a significant impact on its placement within the search engine results pages (SERPs). Take a look at four major factors to consider when planning your SEO efforts, as detailed below.

Site Speed

Search engines want to give users the best possible results, and websites that load quickly help create a better overall user experience. Google has even emphasized the importance of website speed, indicating it as a signal for how its algorithm ranks pages. Not to mention, research has shown users are frustrated by slow-loading websites and ultimately leave them if they aren’t fast enough. Factors that can affect how fast your site loads include file and image size, caching, plugins, traffic volume, and more.

Clean Code

While the appearance of a website is definitely important, simply having an attractive design is not enough. The coding behind your website design needs to be optimized so search engines can understand why you deserve a high ranking. Search robots can more effectively crawl websites with a strong structural foundation of well-organized code. Additionally, using the right content management system (CMS) for your needs, such as WordPress, can allow for easy content additions, automatically generated sitemaps, and search engines to be alerted of fresh content.

Upgrades

Great websites are constantly evolving with freshly updated content and the occasional redesign to stay relevant. Unfortunately, if these upgrades are not done correctly, they can cause a number of issues with your site. One of the worst things that can happen to a website is if the pages of a site are incorrectly redirected during an upgrade. Make sure all new pages of content have 301 redirects in place, and monitor Google Search Console for crawl errors. By taking the right steps and proper precautions, you can continue to improve your SEO, rather than undo your hard work.

Mobile Compatibility

As search engine algorithms have become more sophisticated over the years, mobile compatibility has become a crucial part of website design. Google prefers sites built with a responsive design, which means the layout automatically resizes according to the dimensions of the Internet device in use. Whether someone is on a personal computer, tablet, or smartphone, designing your website with responsive capabilities allows for a more user-friendly experience.

Website Design and Build Factors for SEO Ranking

To learn about other areas of your website that affect your position in search results, check out some of the top SEO ranking factors. Need help optimizing your website design? Contact our team at Rosemont Media to get started!

Editor’s note: The original version of this post was published on January 17, 2014.

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Katie Nagel

About

Katie is a Senior Writer at Rosemont Media with a passion for healthy living. Growing up in Illinois surrounded by corn fields, Katie started her transition west by attending Augustana College in the Quad Cities, where she received her BA in Business Administration and Communication Studies. After earning her degree, Katie made her way to San Diego to experience the bliss of living in paradise as she pursued a career in marketing. Six years later, she journeyed back to the Midwest to where she now lives in Chicago. In her free time, Katie enjoys being outdoors, exploring the brewery scene with her husband, and writing articles focused on fitness and nutrition in her healthy living blog.