When it comes to search engine optimization (SEO) and search engine marketing, content is still king. The way your content is written and organized can not only benefit your website users, it can also provide you with a competitive advantage in regard to your site’s performance in search engine results….
As we’ve expressed time and time again, having a mobile-friendly website for your medical or dental practice is extremely important in this age of Internet marketing. Not only does a mobile-compatible site significantly improve user experience for current and potential patients, it is also looked upon favorably by Google in…
When you need something done right the first time, you call an expert—especially when the circumstances demand attention to detail and specialized knowledge of the task at hand. The same should be true of your website and online marketing efforts. For medical, dental, and aesthetic practices, this means choosing a…
Hard to believe it’s been over 14 years since Rosemont Media began. Just as the digital landscape has transformed throughout that time, our team has evolved to help our clients get the most from their online efforts. Our designers regularly create gorgeous responsive website designs; our content writers and social…
You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are these people finding you? Are your social media and Google Ads campaigns initiating contact or are organic search results driving…
We get it – when you don’t have time to habitually familiarize yourself with Internet marketing lingo in between patient visits, website jargon can be downright confusing. To help you better understand various industry terms that pertain to your online marketing strategy, we periodically define commonly-used terminology on our blog….
Would you ever advise someone to select a healthcare professional based on price alone? Sure, cost can certainly factor into the ultimate decision between two physicians, but you’d most likely counsel a prospective patient to first delve deeper into exactly why one doctor’s fee is higher than another. Perhaps one…
Do doctors and dentists really need a Facebook page? How about an Instagram account? Absolutely. Statistical evidence from numerous studies shows healthcare professionals should establish and maintain a social media presence as part of their overall online marketing plan—patients want a doctor who’s accessible, engaged, and up-to-date across all aspects…
Keeping up with Google’s latest search trends can be like a game of cat and mouse. At the blink of an eye, just when you thought your website content met all of Google’s needs, it’s time to get back to the drawing board. A staggering amount of information is available…
As we venture into 2021 and begin our 13th year in business, I want to reflect on what we said in January 2020 for our anniversary—“We are incredibly grateful to our wonderful team and loyal clients, and we look forward to building an even stronger and better future together in…