How Local Reviews on Google Maps Work
Google Maps is filled with tons of reviews for local businesses that people can easily read and discover. These reviews are written by users for users to help others figure […]
Read MoreSubscribe to the Rosemont Review
Category: Industry Terms
Dynamic Number Insertion – Journey from Click to Call
You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are […]
Read More
What Is Duplicate Content and Why Should I Avoid It?
In the world of digital marketing, optimizing your medical or dental website to appeal to both search engine robots and human users can be a difficult—but rewarding—endeavor. Ensuring that both […]
Read More
How to Earn More Clicks Without Resorting to Clickbait
What actually gets patients to schedule a consultation will blow your mind! Enticing and ubiquitous, clickbait headlines are often big on emotion and meager on substance, leaving readers unsatisfied at […]
Read More
What Is Cornerstone Content?
Cornerstone content is a page (or blog) on a website that has comprehensive information about an important topic. These evergreen pages cover the most sought-after details surrounding a topic, and […]
Read More
Less is More: WordPress Plugins vs. Custom Coding for Websites
How websites deal with what’s known as “plugins” is a critical factor in their performance. Plugins, also referred to as “add-ons,” are essentially software installations that add certain features and […]
Read More
Industry Jargon Explained: Black Hat
We get it – when you don’t have time to habitually familiarize yourself with Internet marketing lingo in between patient visits, website jargon can be downright confusing. To help you […]
Read More
Why Website Accessibility Is Important
Most of us know that the Americans with Disabilities Act (ADA) prevents discrimination against individuals with disabilities, but what you may not know is that the requirements set forth in […]
Read More
What Is the Google Local Pack?
When someone uses Google with local intent — such as searching for “plastic surgeon near me” — they’ll most likely see a convenient display of listings before scrolling down to […]
Read More
Why Should I “Google My Business”?
Word of mouth can be great for business, but inspiring people to choose your practice these days requires you to have a well-established presence online. Patients are utilizing Internet searches […]
Read More
What Are Zero-Click Searches, and Will They Hurt Your Rankings?
Perhaps you’ve been hearing about “zero-click searches” lately. What exactly are they? Well, they’re precisely as they sound: searches that result in no clicks. This is a common occurrence with […]
Read More
Industry Jargon Explained: Link Farms
There is a lot of relatively new terminology zipping through the worldwide web these days that sounds like it may mean something important; however, people who aren’t familiar with the […]
Read More