Balancing SEO, Content Marketing, & Social Media for Maximum Online Impact
There are several ways to develop great website visibility and generate brand recognition online, but it’s only when you combine various marketing tools that your practice can achieve its full potential. The online elective healthcare marketplace has evolved considerably in just the past couple of years, and these latest developments make it crucial for a website marketing strategy to prioritize three areas in particular: search engine optimization, content marketing, and social media. This multidisciplinary approach creates a synergy that is necessary for expanding and strengthening your online presence in the current landscape.
Before you jump into a comprehensive strategy, you need to set goals and objectives to establish what you’re working towards. Do you strive to reach the top of the Google search results? Are you looking to enhance your credibility as an elective healthcare professional? Maybe you’re interested in connecting with new people and potentially gaining new patients. When your SEO, content, and social media marketing work together under one strategy, each of these goals can be reached. So how exactly do you integrate these efforts?
- Create quality content and keep it updated. By composing valuable content and optimizing it based on the latest search engine guidelines, you can gain visibility for the services you offer in the area where you practice. Quality content provides website visitors with the information they are searching for—whether its related to a specific procedure, products you use/offer, or the facts about your professional achievements and credentials. Editor’s tip: while it can be tempting to produce only promotional material, you should also put out informative work, as this can position you as an expert.
- Promote your practice and content on social media. With your website content and blog posts now public, it’s time to shine a spotlight on it by strategically sharing and promoting the work on your social media channels. By doing so, you can create messaging that reaches and engages your audience of social media followers more directly. Platforms like Facebook and Instagram also offer you a way to express the personality of your practice and interact with followers on a personal level through social posts patients love. Done right, social media marketing helps amplify all of your online efforts—most specifically by boosting visibility, enhancing brand recognition, and providing support for your SEO goals.
- Optimize your content based on data and analytics. Use resources like Google Analytics and social media statistics to learn which content and posts performed the best. Various online tools can provide you with a vast amount of valuable information. Using this information, you can adjust your future content and social media calendars to incorporate more of what your audience responds to most, which can ultimately help enhance your SEO results.
By implementing these tactics within the framework of a comprehensive website marketing strategy, you can achieve harmony among these approaches that can bring your online presence to new heights. This type of success can translate to improved positioning on Google, more visitors, greater conversion rates, and a larger return on your investment. An experienced SEO marketing company can help you gain a better understanding of where your strategy can be improved, how to enact those changes, and which metrics are most important for measuring the success of your efforts.
Stand Out with Rosemont Media
If you want to stand out from the crowd in the online healthcare marketplace, but aren’t sure where to start, look no further! Rosemont Media has a knowledgeable team of professionals specializing in each one of these online marketing strategies. Our clients are proof enough that balancing SEO, content marketing, and social media can help you surpass the competition and get noticed. With the ever-evolving digital market, isn’t it time you get up-to-speed? If you have any questions, or would like to take advantage of a free marketing evaluation, please contact our representatives today!
Editor’s note: The original version of this post was published on August 18, 2015 by Katie Nagel.