Expanding Pages vs. Writing Blogs—Which Is Better for SEO?
Content marketing is a world of moving parts. With each new search engine algorithm update comes a clearer understanding of what works and what doesn’t in the quest to reach […]
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Category: Content Marketing
Top 5 RM Blogs of 2021 to Help You Master Digital Marketing in 2022
Keeping up with last year’s trend in plastic surgery demand, 2021 saw a notable surge in cosmetic and elective healthcare all over the country. Our digital strategists continued to help […]
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Why Use an Instagram Theme?
Wondering what will make your Instagram profile stand out more? Have you considered sticking to a consistent theme? An Instagram theme is the overall aesthetic appearance of your account. It […]
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What Is Duplicate Content and Why Should I Avoid It?
In the world of digital marketing, optimizing your medical or dental website to appeal to both search engine robots and human users can be a difficult—but rewarding—endeavor. Ensuring that both […]
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Digital Asset Optimization: How It Makes You Stand Out in Search Results
All digital assets have value and are an important part of your practice identity—from your branded images and website content to your local listings and directory bios. After spending so […]
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Importance of a Comprehensive Marketing Plan
We live in a time where a digital presence is imperative to establishing your real-world reputation, placing web-based marketing efforts in a powerful position to grow your patient base. This […]
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How to Earn More Clicks Without Resorting to Clickbait
What actually gets patients to schedule a consultation will blow your mind! Enticing and ubiquitous, clickbait headlines are often big on emotion and meager on substance, leaving readers unsatisfied at […]
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What Is Cornerstone Content?
Cornerstone content is a page (or blog) on a website that has comprehensive information about an important topic. These evergreen pages cover the most sought-after details surrounding a topic, and […]
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Halloween and Seasonal Website Content Marketing
It’s almost Halloween, and this ghostly holiday is even more exciting this year now that many COVID-19 restrictions have eased and we can (safely) take advantage of the reopening of […]
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Avoid These 5 Private Practice Instagram Pitfalls
What began as a gradual shift has become a full-on movement. Instagram is having its “Facebook moment.” Brands large and small have caught on to the marketing potential of the […]
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Why Ethical Marketing Matters
It’s no secret that technology has changed the landscape of how people make decisions about the goods and services they elect to consume. The internet has empowered patients everywhere to […]
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How to Get the Most Out of Your Marketing
In today’s world, you likely have at least passing familiarity with the online tools that can be leveraged to help grow your medical practice. When utilized correctly, social media and […]
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