Why Should I Republish Blog Posts?
Republishing blog posts is a great way to breathe new life into work you’ve published previously. It allows you to share your content with people who may not have seen […]
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Category: Content Marketing
Content Marketing: Quality vs. Quantity
You probably already know that Google values new content, so it’s clear that keeping your website relevant through new blogs and pages (as well as updating content on your existing […]
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5 Blogging Tips for Doctors and Dentists
As a medical professional, your digital presence plays an integral role in the overall success of your business. After all, in our technology-driven age, a word-of-mouth reputation can only take […]
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Expanding Pages vs. Writing Blogs—Which Is Better for SEO?
Content marketing is a world of moving parts. With each new search engine algorithm update comes a clearer understanding of what works and what doesn’t in the quest to reach […]
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Top 5 RM Blogs of 2021 to Help You Master Digital Marketing in 2022
Keeping up with last year’s trend in plastic surgery demand, 2021 saw a notable surge in cosmetic and elective healthcare all over the country. Our digital strategists continued to help […]
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Why Use an Instagram Theme?
Wondering what will make your Instagram profile stand out more? Have you considered sticking to a consistent theme? An Instagram theme is the overall aesthetic appearance of your account. It […]
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What Is Duplicate Content and Why Should I Avoid It?
In the world of digital marketing, optimizing your medical or dental website to appeal to both search engine robots and human users can be a difficult—but rewarding—endeavor. Ensuring that both […]
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Digital Asset Optimization: How It Makes You Stand Out in Search Results
All digital assets have value and are an important part of your practice identity—from your branded images and website content to your local listings and directory bios. After spending so […]
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Importance of a Comprehensive Marketing Plan
We live in a time where a digital presence is imperative to establishing your real-world reputation, placing web-based marketing efforts in a powerful position to grow your patient base. This […]
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How to Earn More Clicks Without Resorting to Clickbait
What actually gets patients to schedule a consultation will blow your mind! Enticing and ubiquitous, clickbait headlines are often big on emotion and meager on substance, leaving readers unsatisfied at […]
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What Is Cornerstone Content?
Cornerstone content is a page (or blog) on a website that has comprehensive information about an important topic. These evergreen pages cover the most sought-after details surrounding a topic, and […]
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Halloween and Seasonal Website Content Marketing
It’s almost Halloween, and this ghostly holiday is even more exciting this year now that many COVID-19 restrictions have eased and we can (safely) take advantage of the reopening of […]
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