Why You Need a Content Marketing Strategy
Let us paint you a picture: let’s say you have a birdhouse in your yard that you enjoy having feathered occupants in each year — but this year is different. […]
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Category: Content Marketing
How to Personalize Your Dental or Medical Practice’s Blog
We know that establishing your website’s online presence requires an equal blend of content marketing, social media marketing, and search engine optimization (SEO). We also know that an informative, well-researched […]
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The Importance of Amplification for Content Marketing
So you’ve figured out your content marketing strategy, but do you have an amplification plan? What’s that, you ask? Well, having quality content is obviously important for SEO, but in […]
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Which Is Better: Informational or Promotional Content?
To inform or to promote—that is the question. With all of the time and effort you put towards establishing your online presence, you want to make sure the content you’re […]
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Industry Jargon Explained: What Are Landing Pages?
Without some kind of internal organization of pages, particularly for large websites, your site could be very difficult to navigate. Landing pages are a very effective way to solve this […]
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From Click to Conversion: How to Optimize Custom Pages
In a previous blog, we discussed the importance of landing pages, and now we are going to explore the myriad benefits of custom page designs. Much more than simply attractive […]
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Benefits of Answering Questions in Your Website Content
When it comes to search engine optimization (SEO) and search engine marketing, content is still king. The way your content is written and organized can not only benefit your website […]
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How to Generate Blog Topics Patients Will Want to Read
Consistent blogging is an important part of maintaining a strong and successful content marketing strategy. But what’s the point if no one is reading your blogs? The whole purpose of […]
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The Importance of a Mobile-Friendly Website
An extraordinary number of people on Facebook and other social media platforms access their accounts on a mobile device. This phenomenon became especially prevalent a few years ago, when Google […]
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How to Address Negative Press That Affects Your Practice
As a healthcare provider, you do everything in your power to prioritize patient safety, comfort, and satisfaction at every step of treatment. However, sometimes a new study or buzzworthy news […]
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Buyer’s Guide to Online Reviews
Everyone has an opinion, and in the age of the Internet, we all now have the tools to make our opinions heard on a global scale. Not so long ago, […]
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What Is Evergreen Content?
Evergreen articles are those that stay relevant and don’t become outdated for the foreseeable future. They’re, more or less, timeless. Just like an evergreen tree that keeps its leaves despite […]
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