Avoid These 5 Private Practice Instagram Pitfalls
What began as a gradual shift has become a full-on movement. Instagram is having its “Facebook moment.” Brands large and small have caught on to the marketing potential of the […]
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Category: Content Marketing
Why Ethical Marketing Matters
It’s no secret that technology has changed the landscape of how people make decisions about the goods and services they elect to consume. The internet has empowered patients everywhere to […]
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How to Get the Most Out of Your Marketing
In today’s world, you likely have at least passing familiarity with the online tools that can be leveraged to help grow your medical practice. When utilized correctly, social media and […]
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Why Website Accessibility Is Important
Most of us know that the Americans with Disabilities Act (ADA) prevents discrimination against individuals with disabilities, but what you may not know is that the requirements set forth in […]
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Tips for Developing an Attractive & Impactful Website Design
Your website is the online representation of your elective healthcare practice and you want it to have a look and feel that reflects the core of your practice, illuminating what […]
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How Your Website Promotes Patient Education
Having a combination of effective content marketing efforts within your website (like treatment pages and blogs), as well as visual components (such as video testimonials and a before-and-after photo gallery) […]
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What Are Zero-Click Searches, and Will They Hurt Your Rankings?
Perhaps you’ve been hearing about “zero-click searches” lately. What exactly are they? Well, they’re precisely as they sound: searches that result in no clicks. This is a common occurrence with […]
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How Your Social Media Presence Can Boost SEO
While a large majority of healthcare practices have begun branching out into social media marketing to expand and diversify their online presence, many may be unsure as to how their […]
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How Do I Get to the Top of Google?
Remember the story of the tortoise and the hare? Slow and steady wins the race. The same can be said for improving your medical or dental website’s search engine rankings. […]
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Why You Should Optimize Your Content for Q&As
Keeping up with Google’s latest search trends can be like a game of cat and mouse. At the blink of an eye, just when you thought your website content met […]
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Industry Jargon Explained: Link Farms
There is a lot of relatively new terminology zipping through the worldwide web these days that sounds like it may mean something important; however, people who aren’t familiar with the […]
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The Top 5 RM Blogs of 2020 Pave the Way for 2021
All around the world, people were faced with unique challenges in 2020. However, the human spirit is resilient and strong. Together, we found ways to adapt and overcome these difficulties […]
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