Consistent blogging is an important part of maintaining a strong and successful content marketing strategy. But what’s the point if no one is reading your blogs? The whole purpose of […]
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When you submit a phrase or question to a search engine, you receive two kinds of results: organic and paid. Whereas paid results are essentially targeted advertisements, organic search results […]
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Evergreen articles are those that stay relevant and don’t become outdated for the foreseeable future. They’re, more or less, timeless. Just like an evergreen tree that keeps its leaves despite […]
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For dentists and plastic surgeons looking to build their online presence and expand their reach to potential patients, understanding certain digital marketing industry terms can be helpful. One phrase you […]
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Republishing blog posts is a great way to breathe new life into work you’ve published previously. It allows you to share your content with people who may not have seen […]
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Google Maps is filled with tons of reviews for local businesses that people can easily read and discover. These reviews are written by users for users to help others figure […]
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You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are […]
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In the world of digital marketing, optimizing your medical or dental website to appeal to both search engine robots and human users can be a difficult—but rewarding—endeavor. Ensuring that both […]
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What actually gets patients to schedule a consultation will blow your mind! Enticing and ubiquitous, clickbait headlines are often big on emotion and meager on substance, leaving readers unsatisfied at […]
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Cornerstone content is a page (or blog) on a website that has comprehensive information about an important topic. These evergreen pages cover the most sought-after details surrounding a topic, and […]
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How websites deal with what’s known as “plugins” is a critical factor in their performance. Plugins, also referred to as “add-ons,” are essentially software installations that add certain features and […]
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We get it – when you don’t have time to habitually familiarize yourself with Internet marketing lingo in between patient visits, website jargon can be downright confusing. To help you […]
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