Website Error Messages: What’s Normal and What’s Not
Some things can chill you to the bone: an unexpected phone call late at night; the phrase, “We need to talk”; and notification of—gasp!—website errors. While we at Rosemont Media […]
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Category: Industry Terms
My Website Looks & Functions Just Fine—Is a Rebuild Really Necessary?
When switching to a new digital marketing company, something you may be told is your website needs to be rebuilt as part of the SEO and web strategy takeover process. […]
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Industry Jargon Explained: What Are Landing Pages?
Without some kind of internal organization of pages, particularly for large websites, your site could be very difficult to navigate. Landing pages are a very effective way to solve this […]
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How to Generate Blog Topics Patients Will Want to Read
Consistent blogging is an important part of maintaining a strong and successful content marketing strategy. But what’s the point if no one is reading your blogs? The whole purpose of […]
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Industry Jargon Explained: What Are Organic Search Results?
When you submit a phrase or question to a search engine, you receive two kinds of results: organic and paid. Whereas paid results are essentially targeted advertisements, organic search results […]
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What Is Evergreen Content?
Evergreen articles are those that stay relevant and don’t become outdated for the foreseeable future. They’re, more or less, timeless. Just like an evergreen tree that keeps its leaves despite […]
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Industry Jargon Explained: Bounce Rate
For dentists and plastic surgeons looking to build their online presence and expand their reach to potential patients, understanding certain digital marketing industry terms can be helpful. One phrase you […]
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Why Should I Republish Blog Posts?
Republishing blog posts is a great way to breathe new life into work you’ve published previously. It allows you to share your content with people who may not have seen […]
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How Local Reviews on Google Maps Work
Google Maps is filled with tons of reviews for local businesses that people can easily read and discover. These reviews are written by users for users to help others figure […]
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Dynamic Number Insertion – Journey from Click to Call
You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are […]
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What Is Duplicate Content and Why Should I Avoid It?
In the world of digital marketing, optimizing your medical or dental website to appeal to both search engine robots and human users can be a difficult—but rewarding—endeavor. Ensuring that both […]
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How to Earn More Clicks Without Resorting to Clickbait
What actually gets patients to schedule a consultation will blow your mind! Enticing and ubiquitous, clickbait headlines are often big on emotion and meager on substance, leaving readers unsatisfied at […]
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