Does Your SEO Strategy Need a Checkup?
As medical doctors and dentists, you know the importance of regular checkups. Not only do these visits help patients maintain optimal health, they can also assist in identifying and/or preventing […]
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Category: Search Engine Marketing
SEO vs. SEM
Search engine optimization (SEO) and search engine marketing (SEM) are popular buzz terms in the digital world. If you have a website for your medical or dental practice, there’s a […]
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Balancing SEO, Content Marketing, & Social Media for Maximum Online Impact
There are several ways to develop great website visibility and generate brand recognition online, but it’s only when you combine various marketing tools that your practice can achieve its full […]
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Custom-Built Websites Versus Stock Themes: What You Need to Know About WordPress Sites
You’ve decided you need a website for your medical or dental practice—great call. The next step is to find an online marketing firm that can help create a site that […]
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The Importance of Blogging
Think of your website’s blog like it’s a magazine. New editions bring new information and can ultimately bring in new readers. You see it here in this very blog from […]
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3 Reasons to Regularly Update Your Website Content
A lot of time and energy go into building a website that can effectively represent your practice—and this effort should never completely stop. In the beginning, your goals may be […]
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What Is Your SEO Company Doing for You?
Is your website not performing as well as you hoped it would? Or how about as well as your marketing company promised it would? Working with a sub-par SEO provider […]
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The Case of the Disappearing Google Reviews (and Why You Really Shouldn’t Worry Too Much About Them!)
Have you noticed a recent drop in the total number of your Google reviews? There are reasons for this, and while it can be understandably disconcerting to realize you may […]
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Google’s Knowledge Graph: What, When, How, & Why?
Google consistently strives to organize and display information on its search engine results pages (SERPs) in a manner that optimally benefits users. A prime example of this endeavor is its […]
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Link Building Tips You Need to Know
While many surgeons and dentists in elective healthcare have heard the term “link building” when discussing an SEO strategy with their website marketing team, understanding what it means and how […]
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9 Ways to Tell if an Internet Marketing Company is Right for You
Let’s say you’re in the market for an SEO firm. Perhaps you’ve done some research and have come up with a few (seemingly) decent options. The issue you’re having now […]
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Second-Rate Content Does Your SEO No Favors
Your domain is a thing of beauty—it’s been around for years, it’s keyword driven (perhaps even paired with a location), and it’s publicly registered. You’ve got a killer website design—it’s […]
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