Why Website Accessibility Is Important
Most of us know that the Americans with Disabilities Act (ADA) prevents discrimination against individuals with disabilities, but what you may not know is that the requirements set forth in […]
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Category: Search Engine Marketing
Building a Diverse Link Portfolio
Digital content marketing is an ever-evolving field, and keeping up with the latest trends and strategies can oftentimes seem overwhelming. Techniques that worked well in the not-so-distant past are constantly […]
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What Is the Google Local Pack?
When someone uses Google with local intent — such as searching for “plastic surgeon near me” — they’ll most likely see a convenient display of listings before scrolling down to […]
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How Patient Reviews Can Boost Online Reputation Management
When you require a product or service, what is the first thing you do to decide who will receive your business? In an age with so many options, people usually […]
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Why Should I “Google My Business”?
Word of mouth can be great for business, but inspiring people to choose your practice these days requires you to have a well-established presence online. Patients are utilizing Internet searches […]
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What Are Zero-Click Searches, and Will They Hurt Your Rankings?
Perhaps you’ve been hearing about “zero-click searches” lately. What exactly are they? Well, they’re precisely as they sound: searches that result in no clicks. This is a common occurrence with […]
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Checking Your Website Health with Google Search Console
When it comes to managing the status of your website, Google Search Console (formerly known as Google Webmaster Tools) is one of the most useful resources available. Like a routine […]
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How Your Social Media Presence Can Boost SEO
While a large majority of healthcare practices have begun branching out into social media marketing to expand and diversify their online presence, many may be unsure as to how their […]
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How Do I Get to the Top of Google?
Remember the story of the tortoise and the hare? Slow and steady wins the race. The same can be said for improving your medical or dental website’s search engine rankings. […]
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Why Has My Website Suddenly Disappeared from Google?
As a practice owner, you want your website to show up in Google results—preferably toward the top of page one. Search engine optimization (SEO) is the way to get there, […]
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How Social Media Affects SEO
Social media is an important component of any successful online marketing strategy, but the relationship between social signals and SEO rankings has always been somewhat ambiguous. Many businesses are active […]
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Why You Should Optimize Your Content for Q&As
Keeping up with Google’s latest search trends can be like a game of cat and mouse. At the blink of an eye, just when you thought your website content met […]
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