Expanding Pages vs. Writing Blogs—Which Is Better for SEO?
Content marketing is a world of moving parts. With each new search engine algorithm update comes a clearer understanding of what works and what doesn’t in the quest to reach […]
Read MoreSubscribe to the Rosemont Review
Category: Search Engine Marketing
Dynamic Number Insertion – Journey from Click to Call
You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are […]
Read More
Top 5 RM Blogs of 2021 to Help You Master Digital Marketing in 2022
Keeping up with last year’s trend in plastic surgery demand, 2021 saw a notable surge in cosmetic and elective healthcare all over the country. Our digital strategists continued to help […]
Read More
Digital Asset Optimization: How It Makes You Stand Out in Search Results
All digital assets have value and are an important part of your practice identity—from your branded images and website content to your local listings and directory bios. After spending so […]
Read More
What Is Cornerstone Content?
Cornerstone content is a page (or blog) on a website that has comprehensive information about an important topic. These evergreen pages cover the most sought-after details surrounding a topic, and […]
Read More
Industry Jargon Explained: Black Hat
We get it – when you don’t have time to habitually familiarize yourself with Internet marketing lingo in between patient visits, website jargon can be downright confusing. To help you […]
Read More
Website Drop in Google? 3 Steps to Recover Your Ranking
If you’re a medical or dental practice, you probably have the goal to get your website to the top of Google. When you’re one of the first sites in organic […]
Read More
Why Website Accessibility Is Important
Most of us know that the Americans with Disabilities Act (ADA) prevents discrimination against individuals with disabilities, but what you may not know is that the requirements set forth in […]
Read More
Building a Diverse Link Portfolio
Digital content marketing is an ever-evolving field, and keeping up with the latest trends and strategies can oftentimes seem overwhelming. Techniques that worked well in the not-so-distant past are constantly […]
Read More
What Is the Google Local Pack?
When someone uses Google with local intent — such as searching for “plastic surgeon near me” — they’ll most likely see a convenient display of listings before scrolling down to […]
Read More
How Patient Reviews Can Boost Online Reputation Management
When you require a product or service, what is the first thing you do to decide who will receive your business? In an age with so many options, people usually […]
Read More
Why Should I “Google My Business”?
Word of mouth can be great for business, but inspiring people to choose your practice these days requires you to have a well-established presence online. Patients are utilizing Internet searches […]
Read More