Does Responsive Website Design Boost SEO?
As we’ve expressed time and time again, having a mobile-friendly website for your medical or dental practice is extremely important in this age of Internet marketing. Not only does a […]
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Category: Search Engine Marketing
Industry Jargon Explained: What Are Organic Search Results?
When you submit a phrase or question to a search engine, you receive two kinds of results: organic and paid. Whereas paid results are essentially targeted advertisements, organic search results […]
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What Is Evergreen Content?
Evergreen articles are those that stay relevant and don’t become outdated for the foreseeable future. They’re, more or less, timeless. Just like an evergreen tree that keeps its leaves despite […]
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Industry Jargon Explained: Bounce Rate
For dentists and plastic surgeons looking to build their online presence and expand their reach to potential patients, understanding certain digital marketing industry terms can be helpful. One phrase you […]
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Digital Marketing Quiz: Is Your Practice Website Up to Date?
Today’s patients spend a hefty chunk of time researching medical and dental options from the convenience of their smartphones, laptops, and other mobile devices. Furthermore, digital reputation management is more […]
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Content Marketing: Quality vs. Quantity
You probably already know that Google values new content, so it’s clear that keeping your website relevant through new blogs and pages (as well as updating content on your existing […]
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Why You Should Work With a Marketing Agency That Specializes in Your Field
When you need something done right the first time, you call an expert—especially when the circumstances demand attention to detail and specialized knowledge of the task at hand. The same […]
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How Local Reviews on Google Maps Work
Google Maps is filled with tons of reviews for local businesses that people can easily read and discover. These reviews are written by users for users to help others figure […]
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Should Medical and Dental Practices Respond to Client Reviews?
Testimonials are more important than ever to a business’s reputation. Not only can they help improve your search rankings (more on that later), but they are also an important part […]
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Expanding Pages vs. Writing Blogs—Which Is Better for SEO?
Content marketing is a world of moving parts. With each new search engine algorithm update comes a clearer understanding of what works and what doesn’t in the quest to reach […]
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Dynamic Number Insertion – Journey from Click to Call
You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are […]
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Top 5 RM Blogs of 2021 to Help You Master Digital Marketing in 2022
Keeping up with last year’s trend in plastic surgery demand, 2021 saw a notable surge in cosmetic and elective healthcare all over the country. Our digital strategists continued to help […]
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