Digital Marketing Quiz: Is Your Practice Website Up to Date?

Today’s patients spend a hefty chunk of time researching medical and dental options from the convenience of their smartphones, laptops, and other mobile devices. Furthermore, digital reputation management is more important than ever, with many patients turning to social media and online reviews to make informed decisions about their care. If your practice website and marketing strategy aren’t tailored to suit this modern approach to healthcare, you could be missing out. Never fear, Rosemont Media is here! With this quick, easy, and (hopefully) fun quiz, we can determine where your marketing strengths and weaknesses lie.

To get started, answer these 10 simple questions about your current approach to online marketing. Then at the end, be sure to click on “check my answers” to view more in-depth explanations of each step we have outlined towards a successful digital marketing strategy!

Whether you score 0% or 100% (or anywhere in between), the experts here at Rosemont Media can help! Contact us today to learn more about how we can help take your digital marketing efforts to the next level.

1. Is your website responsive?

Responsive design makes it possible for users to view and easily navigate your website from a wide range of devices, including smartphones, tablets, laptops, and desktop computers.

Yes Sometimes No

Next Question

In fitness, business negotiations, and websites, flexibility is a good thing. The latest data show 80% or more of your patients use smartphones and 47% use tablets to browse the web. If your practice website is hard to use on a mobile device, a prospective patient will probably look elsewhere.

2. Does your website showcase new patient specials?

New patient specials and discounts are a great way of attracting business and incentivizing people to schedule consultations.

Yes Sometimes No

Next Question

Keep current and prospective patients informed about what’s fresh, what’s fierce, and what’s fun. Special events and promotional offers can cause individuals to pull the trigger on fulfilling their medical and dental goals.

3. Does your website have an active blog?

As a medical provider, you possess expert knowledge and industry information that patients find compelling. A blog can be the perfect place to share your knowledge and keep patients up-to-date about practice news, specials, and more!

Yes Sometimes No

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Don’t keep your treatments a secret; share the knowledge! If you value having well-informed patients, an updated blog or news room can assist patients in finding accurate answers about the latest techniques and technologies. Even better, content marketing builds quality links and can improve your standing with Google.

4. Have you claimed your business on Google My Business?

Verifying your business through Google My Business (GMB) allows you to list your practice in local searches and control the information prospective patients see in search engines.

Yes Sometimes No

Next Question

While there are several search engines, Google is the undisputed king. Give your practice website the best chance of being found by verifying your listing through GMB. Not sure how it works? Have your people call our people, or check out our blog on why you should use Google My Business.

5. Do you have an effective way to encourage your patients to leave reviews?

Harnessing the power of positive patient experiences is an integral part of your online reputation management, and reviews can even impact your Google search rankings!

Yes Sometimes No

Next Question

Have oodles of happy customers? You should be proud! But unless those smiling faces are taking that satisfaction to Yelp, Facebook, Google, or your website and sharing their patient reviews with the world, all that positive feedback can do is give you some warm fuzzies. By encouraging patients to share their experiences on review sites, you can help promote your business, entice prospective patients, and even boost your search engine rankings.

6. Are you running a productive ad campaign?

Targeted ad campaigns are an excellent way to boost the visibility of your practice.

Yes Sometimes No

Next Question

Google Ads and display banners and Pay-Per-Click, oh my! It takes the right combination of modern marketing methods to consistently attract new patients. Rosemont Media offers customized, targeted campaigns to get you noticed the way you want by the kind of people you’re seeking.

7. Are all phone numbers listed on your website clickable?

Take out your phone and pull up your site. Tap on all instances of your practice phone number to see if this action causes your phone to place a call.

Yes Sometimes No

Next Question

What sounds like a minor inconvenience can prove to be a major frustration for a lot of people. Make contacting your practice as easy as possible for potential patients by creating clickable phone numbers that tell your phone to start dialing.

8. Are you sending email promotions to entice current patients to return?

People love a good deal. Email promotions and offers can help drum up repeat business and keep your loyal customers feeling happy, appreciated, and engaged.

Yes Sometimes No

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It may start as window shopping, but it almost never stays that way. Evidently 88% of women say a promotional ad has prompted them to subscribe for more updates, and 7 out of 10 folks say they used a coupon or other type of discount from a marketing email in the last week.

9. Are you active on social media?

Whether you are running ad campaigns or posting solely organic content, an active presence on social media sites such as Facebook, Instagram, and/or Twitter signals an engaged and accessible web presence.

Yes Sometimes No

Next Question

More than just an online hot spot to post your latest musings, social media marketing is a fantastic way to interact with patients—those you know and those you want to get to know better. Facebook in particular allows dentists and surgeons to spread their message of health and attainable beauty in the place users frequent the most.

10. Do you have control of your online reputation?

Patient reviews are an important part of building your practice brand—and keeping tabs on what people are saying is integral to taking control of your reputation.

Yes Sometimes No

Next Question

"Sticks and stones," they say, but words can in fact hurt you. And while we’re debunking beloved adages, all news is not good news. In addition to encouraging patients to leave positive feedback about you in the right places, it’s also essential to be mindful when a review is less…constructive. We’ve got the necessary offensive and defensive plays to protect your online reputation in good times and bad.

Your Score: %

Don’t feel sad. You’ve come to the right place, and just in time!
Whether you are starting from scratch or overhauling your existing strategy, Rosemont Media has you covered. Contact us today to learn more.

Not too shabby! Now we can take you to the next level.
Rosemont Media can perform a thorough analysis of your digital marketing needs and help identify areas for improvement going forward. Contact us today!

Very impressive!
Are you sure you’re not one of our clients?
That said, there's always room to grow! Contact Rosemont Media to learn how we can help fine-tune your already brilliant efforts.

Check Your Answers

Editor’s note: The original version of this post was published on April 25, 2017.