Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…
On Friday, July 31st, 2020 at 9am PDT (11am CDT), Rosemont Media CEO Keith Humes, along with other healthcare marketing professionals, will be a panelist for AACD’s Dental Social Media Summer Bootcamp. The course is free for all attendees, and is open to anyone, including non-AACD members. During the course,…
In today’s age of digital marketing, content is king. However, as you probably know, not just any content can rule the search engine results pages (SERPs)—content marketing involves a very specific way of writing that takes the “rules” of SEO into consideration while still prioritizing the reader. Unfortunately, these “rules”…
When stay-at-home orders were enacted throughout the country (and world), many businesses were forced to shut down or reduce staff for a while, including most elective healthcare practices. In response to this, Google temporarily disabled reviews from being published, stating: “During the unprecedented COVID-19 situation, we are taking steps to…
On Thursday, May 21st, 2020 at 2pm PDT, 3pm MDT, 4pm CST and 5pm EDT, Rosemont Media CEO Keith Humes will be hosting a webinar in partnership with the American Academy of Cosmetic Dentistry (AACD). This webinar will feature a Q&A style format with some of the top dentists in…
In several communities, social distancing restrictions are being loosened, and elective healthcare practices are preparing to get back to work. As you gear up for patients to return, there are several things you can do to boost business as you reopen your practice. First and foremost, you should take advantage…
Social distancing measures due to the current COVID-19 pandemic have caused elective healthcare practices to temporarily halt all surgeries and treatments, but that doesn’t mean patients have stopped considering plastic surgery and other elective procedures. In fact, according to statistics gathered by Google Trends, searches for plastic surgery went up…
The world can feel a little scary and confusing right now, as we all come to terms with our “new normal” of staying home to stay safe. Fortunately, there are still plenty of ways we can add some enjoyment to our days and stay in touch with others. Many “non-essential”…
When it comes to your practice’s website, it’s always a good idea to regularly add fresh content, but how often should you consider a complete website redesign and/or rebuild? To determine the answer, here are a some questions to consider: Have patients complained about your website? If your site isn’t…
A recent study of 1.4 million search results by Perficient Digital found that the inclusion of rich answers has increased significantly over the years. In fact, the study concluded that these unique types of search results have actually more than doubled since 2018. So what does this mean for you…