Digital marketing is an ever-changing industry, and it can be difficult to stay on top of everything if it’s not the primary focus of your business. As a healthcare professional, you may already understand the importance of things like SEO, content marketing, ad buying, and social media marketing, but you…
Let’s face it—SEO can be confusing, and sometimes it might not be clear when you’re doing something wrong. This is especially true when certain tactics that were formerly considered useful become black hat SEO strategies. Staying on top of best practices to avoid these errors can be difficult when you…
So you’ve figured out your content marketing strategy, but do you have an amplification plan? What’s that, you ask? Well, having quality content is obviously important for SEO, but in order to reach your targeted audience, you need to start with a plan. How are you promoting your content? Posting…
It’s no secret that patient reviews can have a big impact on your practice’s success. Patients seeking the services you provide are likely to read through your reviews before deciding if they want to schedule an appointment — if you have an abundance of positive reviews, they may be more…
Consistent blogging is an important part of maintaining a strong and successful content marketing strategy. But what’s the point if no one is reading your blogs? The whole purpose of blogging is to bring patients to your website, so how do you grab their interest? Put yourself in their shoes:…
Republishing blog posts is a great way to breathe new life into work you’ve published previously. It allows you to share your content with people who may not have seen it otherwise, and also gives you an opportunity to make minor improvements or updates. Additionally, Google views republished posts as…
You probably already know that Google values new content, so it’s clear that keeping your website relevant through new blogs and pages (as well as updating content on your existing pages) is an important content marketing strategy. However, it brings to mind the age-old debate of quality vs. quantity. There’s…
When first starting out, many small businesses opt to utilize a website design service that offers customizable, professional-looking templates. While these DIY websites serve a real purpose and can help a business initiate its online presence, the restrictive nature of a template website can eventually become a hindrance. When it…
Dr. Michael Kosdon, a cosmetic dentist in New York City, recently launched a new website that features informational procedure pages to help patients better understand their options. New York, NY — At his practice in the midtown Manhattan area, cosmetic dentist Michael Kosdon, DDS says effective communication and patient education…
The importance of having a website for your dental or medical practice is clearly very obvious to most healthcare professionals, but there are still plenty of websites out there that are not properly optimized and/or designed to cater to users who primarily utilize smartphones and tablets to access the Internet….