The importance of having a website for your dental or medical practice is clearly very obvious to most healthcare professionals, but there are still plenty of websites out there that are not properly optimized and/or designed to cater to users who primarily utilize smartphones and tablets to access the Internet….
Consistent blogging is an important part of maintaining a strong and successful content marketing strategy. But what’s the point if no one is reading your blogs? The whole purpose of blogging is to bring patients to your website, so how do you grab their interest? Put yourself in their shoes:…
Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory sites. These listings are often referred to as “business citations” or “NAP” (business name, address, phone number). With the number…
A recent study of 1.4 million search results by Perficient Digital found that the inclusion of rich answers has increased significantly over the years. In fact, the study concluded that these unique types of search results have actually more than doubled since 2018. So what does this mean for you…
Perhaps you’ve been hearing about “zero-click searches” lately. What exactly are they? Well, they’re precisely as they sound: searches that result in no clicks. This is a common occurrence with simple questions like, “When is the next full moon?” — Google takes the initiative and answers the question simply at…
Remember the story of the tortoise and the hare? Slow and steady wins the race. The same can be said for improving your medical or dental website’s search engine rankings. Achieving a top spot on Google and other leading search engines is obviously an excellent way to gain attention and…
This year has certainly brought about a lot of change, and has been incredibly difficult for so many. In times of crisis, it can be tough to find things to be thankful for, but appreciating the things we have can help us get through it all. At Rosemont Media, we…
Similar to pricing for the customized treatments your practice offers, the overall cost of a medical or dental website can vary greatly, depending on factors such as the web design firm you are considering and the particular elements, features, and degree of customization you desire. To assist you in determining…
If you’re looking to improve your dental SEO strategy, make sure to join Rosemont Media CEO Keith Humes for AACD’s Marketing Roundtable: SEO for the Dental Practice on Friday, August 28th at 9am PDT / 11am CDT. This virtual roundtable will feature panelist Keith Humes, along with other healthcare marketing…
On Friday, July 31st, 2020 at 9am PDT (11am CDT), Rosemont Media CEO Keith Humes, along with other healthcare marketing professionals, will be a panelist for AACD’s Dental Social Media Summer Bootcamp. The course is free for all attendees, and is open to anyone, including non-AACD members. During the course,…