From Click to Conversion: How to Optimize Custom Pages
In a previous blog, we discussed the importance of landing pages, and now we are going to explore the myriad benefits of custom page designs. Much more than simply attractive […]
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Category: Content Marketing
Benefits of Answering Questions in Your Website Content
When it comes to search engine optimization (SEO) and search engine marketing, content is still king. The way your content is written and organized can not only benefit your website […]
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How to Generate Blog Topics Patients Will Want to Read
Consistent blogging is an important part of maintaining a strong and successful content marketing strategy. But what’s the point if no one is reading your blogs? The whole purpose of […]
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The Importance of a Mobile-Friendly Website
An extraordinary number of people on Facebook and other social media platforms access their accounts on a mobile device. This phenomenon became especially prevalent a few years ago, when Google […]
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How to Address Negative Press That Affects Your Practice
As a healthcare provider, you do everything in your power to prioritize patient safety, comfort, and satisfaction at every step of treatment. However, sometimes a new study or buzzworthy news […]
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Buyer’s Guide to Online Reviews
Everyone has an opinion, and in the age of the Internet, we all now have the tools to make our opinions heard on a global scale. Not so long ago, […]
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What Is Evergreen Content?
Evergreen articles are those that stay relevant and don’t become outdated for the foreseeable future. They’re, more or less, timeless. Just like an evergreen tree that keeps its leaves despite […]
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Industry Jargon Explained: Bounce Rate
For dentists and plastic surgeons looking to build their online presence and expand their reach to potential patients, understanding certain digital marketing industry terms can be helpful. One phrase you […]
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Digital Marketing Quiz: Is Your Practice Website Up to Date?
Today’s patients spend a hefty chunk of time researching medical and dental options from the convenience of their smartphones, laptops, and other mobile devices. Furthermore, digital reputation management is more […]
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Why Should I Republish Blog Posts?
Republishing blog posts is a great way to breathe new life into work you’ve published previously. It allows you to share your content with people who may not have seen […]
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Content Marketing: Quality vs. Quantity
You probably already know that Google values new content, so it’s clear that keeping your website relevant through new blogs and pages (as well as updating content on your existing […]
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5 Blogging Tips for Doctors and Dentists
As a medical professional, your digital presence plays an integral role in the overall success of your business. After all, in our technology-driven age, a word-of-mouth reputation can only take […]
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