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Category: Content Marketing

How can dentists and doctors benefit from using an Instagram theme?

Why Use an Instagram Theme?

Posted on Dec 28, 2021 in Content Marketing, Social Media Marketing by Chelsea Corpuz

Wondering what will make your Instagram profile stand out more? Have you considered sticking to a consistent theme? An Instagram theme is the overall aesthetic appearance of your account. It […]

What Is Duplicate Content and Why Should I Avoid It?

Posted on Dec 14, 2021 in Content Marketing, Industry Terms, Website Design by Marissa Lorberau

In the world of digital marketing, optimizing your medical or dental website to appeal to both search engine robots and human users can be a difficult—but rewarding—endeavor. Ensuring that both […]

Digital Asset Optimization: How It Makes You Stand Out in Search Results

Posted on Dec 7, 2021 in Content Marketing, Dentists, Email Marketing, Search Engine Marketing, Social Media Marketing, Surgeons by Katie Nagel

All digital assets have value and are an important part of your practice identity—from your branded images and website content to your local listings and directory bios. After spending so […]

Why a Comprehensive Marketing Plan Is Important for Surgeons & Dentists

Importance of a Comprehensive Marketing Plan

Posted on Nov 30, 2021 in Content Marketing, Dentists, Email Marketing, Social Media Marketing, Surgeons by Presley Van

We live in a time where a digital presence is imperative to establishing your real-world reputation, placing web-based marketing efforts in a powerful position to grow your patient base. This […]

How to get clicks without using clickbait

How to Earn More Clicks Without Resorting to Clickbait

Posted on Nov 9, 2021 in Content Marketing, Industry Terms, RM News by Marissa Lorberau

What actually gets patients to schedule a consultation will blow your mind! Enticing and ubiquitous, clickbait headlines are often big on emotion and meager on substance, leaving readers unsatisfied at […]

What Is Cornerstone Content?

Posted on Nov 2, 2021 in Content Marketing, Industry Terms, Search Engine Marketing by Katie Nagel

Cornerstone content is a page (or blog) on a website that has comprehensive information about an important topic. These evergreen pages cover the most sought-after details surrounding a topic, and […]

Seasonal Marketing Ideas for Halloween and Beyond

Halloween and Seasonal Website Content Marketing

Posted on Oct 26, 2021 in Content Marketing, Dentists, RM News, Social Media Marketing, Surgeons by Tom Hall

It’s almost Halloween, and this ghostly holiday is even more exciting this year now that many COVID-19 restrictions have eased and we can (safely) take advantage of the reopening of […]

Watch out for these 5 Instagram pitfalls

Avoid These 5 Private Practice Instagram Pitfalls

Posted on Oct 5, 2021 in Content Marketing, Social Media Marketing by Chelsea Corpuz

What began as a gradual shift has become a full-on movement. Instagram is having its “Facebook moment.” Brands large and small have caught on to the marketing potential of the […]

Why Ethical Marketing Is Important for Dental and Medical Practices

Why Ethical Marketing Matters

Posted on Sep 28, 2021 in Content Marketing, Email Marketing, Social Media Marketing by Presley Van

It’s no secret that technology has changed the landscape of how people make decisions about the goods and services they elect to consume. The internet has empowered patients everywhere to […]

How can you get the most out of your online marketing plan?

How to Get the Most Out of Your Marketing

Posted on Aug 31, 2021 in Content Marketing, Dentists, Social Media Marketing, Surgeons by Presley Van

In today’s world, you likely have at least passing familiarity with the online tools that can be leveraged to help grow your medical practice. When utilized correctly, social media and […]

Why Website Accessibility Is Important

Posted on Jul 27, 2021 in Content Marketing, Industry Terms, RM News, Search Engine Marketing, Website Design by Merylee Robbins

Most of us know that the Americans with Disabilities Act (ADA) prevents discrimination against individuals with disabilities, but what you may not know is that the requirements set forth in […]

How to create a visually appealing website for your dental or medical practice

Tips for Developing an Attractive & Impactful Website Design

Posted on Jul 13, 2021 in Content Marketing, Website Design by Merylee Robbins

Your website is the online representation of your elective healthcare practice and you want it to have a look and feel that reflects the core of your practice, illuminating what […]

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