Earlier this month, Google confirmed the launch of a new broad core algorithm update, officially designated the “May 2020 Core Update.” Per usual, this broad core update has continued to […]
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In the digital age, having a strong online presence is crucial for businesses in every industry, including healthcare. As prospective patients turn to the internet for information about different procedures […]
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In today’s age of digital marketing, content is king. However, as you probably know, not just any content can rule the search engine results pages (SERPs)—content marketing involves a very […]
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After you’ve finally launched your website to serve as the perfect encapsulation of your practice and overall expertise, your next thought may be something along the lines of: Where will […]
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When it comes to search rankings and website visibility, it is impossible to deny the power that Google wields. An estimated 4.3 billion people use Google worldwide, and it is […]
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You probably already know that Google values new content, so it’s clear that keeping your website relevant through new blogs and pages (as well as updating content on your existing […]
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In the world of digital marketing, optimizing your medical or dental website to appeal to both search engine robots and human users can be a difficult—but rewarding—endeavor. Ensuring that both […]
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Cornerstone content is a page (or blog) on a website that has comprehensive information about an important topic. These evergreen pages cover the most sought-after details surrounding a topic, and […]
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It’s almost Halloween, and this ghostly holiday is even more exciting this year now that many COVID-19 restrictions have eased and we can (safely) take advantage of the reopening of […]
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After weeks of nonexistent or limited activity, many healthcare providers across the country have now received the green light to begin re-opening their practices with new and improved safety protocols […]
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If you’re reading this, it’s likely you’ve already taken the first step towards getting some professional help for your marketing needs, so congratulations! 🎉 Hopefully you’ve also figured out how […]
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When asked how frequently brands should post to Instagram, a celebrated social media expert recently asserted that “the best posting frequency for Instagram is the posting frequency that you can […]
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