Most of us know that the Americans with Disabilities Act (ADA) prevents discrimination against individuals with disabilities, but what you may not know is that the requirements set forth in the ADA extend to websites. The United States Department of Justice (DOJ) and the court system are upholding interpretations of…
Your website is the online representation of your elective healthcare practice and you want it to have a look and feel that reflects the core of your practice, illuminating what sets you apart. Embarking on a new website design journey can come with a lot of pressure to “get it…
As many doctors and dentists already know, cultivating positive patient reviews has become a critical aspect of building trust and legitimacy online. Authentic experiences provided by real patients are highly valued by individuals seeking an elective healthcare practitioner. Google Local listings, Yelp!, RealSelf, and Facebook are generally regarded as being…
While a large majority of healthcare practices have begun branching out into social media marketing to expand and diversify their online presence, many may be unsure as to how their social media posts can have a positive influence on organic SEO rankings. To help clarify the often fuzzy relationship between…
A well-rounded marketing strategy for your elective healthcare practice needs to include content marketing and advertising, as well as online and offline tactics. At Rosemont Media, our experts consider content marketing an essential component of a comprehensive website marketing strategy. We provide several avenues for clients to develop and promote…
When you need something done right the first time, you call an expert—especially when the circumstances demand attention to detail and specialized knowledge of the task at hand. The same should be true of your website and online marketing efforts. For medical, dental, and aesthetic practices, this means choosing a…
There are few things more frustrating than a webpage that loads slowly. With the pervasiveness of high-speed Internet and lightning-fast processors, our demand for right-now website response times is at an all-time high. The average website user is only willing to wait a matter of seconds (if that) before abandoning…
Social media offers elective healthcare practices an opportunity to increase brand awareness among a target demographic and build rapport with online audiences. While many of us may feel satisfied by generating personal Facebook posts that attract ‘likes,’ achieving social media marketing success in competitive markets requires a more advanced level…
Riverside EyeCare Professionals and Rosemont Media teamed up to create a new website that elevates the look and functionality of the practice’s online presence. Redding, CA – Riverside EyeCare Professionals, a long-time client of San Diego-based web marketing agency Rosemont Media, recently decided it was time to modernize all aspects…
Cultivating brand awareness is a vital component of any successful website marketing strategy. In the online marketplace, Facebook pages and other social outlets can function as dynamic digital business cards that represent the unique qualities of your brand, showcase the products and services you offer, and deliver engaging messaging directly…